We talk about blogging a lot here at Birdeye, and so you might wonder—why is blogging so important in the first place?
Well, it starts with SEO (search engine optimization). One of the main goals of any website is to get to the top of Google search results so you can get the upper hand on your competition, and blogging plays a key role in accomplishing that.
Part of this comes from including sets of keywords in a blog post. These keywords correspond with the phrases that people type into Google when looking for something related to your company or industry. When you use appropriate keywords in your blog content, Google and other search engines are more likely to recognize your website as being relevant to a person’s search terms, which will push your website higher up in the rankings.
Search engines also place more value on websites that regularly update their content. By keeping your website “fresh” through frequent blog updates, search engines view your content as valuable and up to date—which will also lead to a ranking boost.
After a few months of posting blogs with proper keywords, you’ll start to see your company rise in search rankings. This will make it easier for customers to find your website, and in turn, your business will grow. A little effort can go a long way!