At this point, it seems like Facebook and Twitter have been around forever. But do you even remember what these platforms were like when they first launched? In its early stages, Facebook didn’t have an option for private messages, and every status started with “[Name] is…”
Needless to say, things have evolved quite a bit since then, with chat, live video, and other features all making a huge impact on the way we interact online. But the changes aren’t going to stop there—social media experts expect even more in the years to come.
So what changes should you expect? Some experts believe that Facebook and other platforms will begin experimenting with audio posts and other unique options to diversify personal posts. Video content (including live video) has become increasingly popular in recent years, and that trend is only expected to grow.
Many expect social media to essentially become a digital diary—a place where we don’t just leave a few moments behind, but rather truly record our own stories. And while it seems unlikely that anyone will ever topple the Facebook juggernaut, experts believe new platforms will make a splash by emphasizing mobile users and offering premium “ad-free” subscription models.
Needless to say, social media will undoubtedly continue to change and adapt in the years to come. By staying on top of current trends and learning which messaging strategies work best for your target audience, you’ll be able to continue to find new customers in the digital age.