Social media is a big part of our lives. In fact, people spend an average of 51 minutes each day looking at Facebook, Twitter, and Instagram. Are you taking advantage of these opportunities? When done right, social media can serve as a highly cost-effective method of connecting with your target audience. But how can you be sure that your social media marketing is having an impact? Including high-quality graphics is key to your success.
Social media is highly visual in nature. Our eyes are naturally drawn to photos and videos before we look at the text that accompanies a post. Because of this, using high-quality photos and graphics is an absolute must. Good photos communicate that you actually put time into crafting your post, rather than simply grabbing the first photo that seemed semi-relevant.
Photos should communicate meaningful messages about your brand. When possible, look for images that tap into your company’s emotional appeal. Simple, eye-catching images are generally your best bet for improving social media engagement. Find images that are colorful and make a bold statement about your business.
Remember, your social media graphics need to help you stand out in a very crowded marketplace! By selecting quality images that are unique from your competition, you’ll be in a much better position to make a lasting impression with your target audience.