Want to get setup on @Twitter? You’ll have to learn to keep it #short and #tothepoint.

Above is an example of what interactions on Twitter are like. It’s the latest booming social media platform. Twitter limits what you can say in one post. How limiting? 140 characters including spaces and punctuation. A lot of people mock Twitter. They say it’s not useful and that you can’t say anything with 140 characters. Truth be told, you can say a lot in 140 characters. It’s a great way to keep your followers informed about what’s going on right now. The beauty of Twitter is that it’s only 140 characters and you can read 140 characters in about 4-6 seconds. Since you can read it so fast you can tweet often and not get on peoples nerves.

Twitter has a lot of great features. You can talk to people publicly by simply composing a tweet and tagging them @____. You can tag multiple people too, be careful though because tagging users counts against your character allowance.

You can also create hashtags by using the pound symbol (#). It’s a great way to campaign something for your business or simply catalog your tweets that refer to a specific topic. What’s great about hashtags is that they’re are global, so any user can view them and you can see how others on twitter are using a specific hashtag. You can also direct message users. The character count stays the same but the tweet will only be sent to the user you are messaging. Twitter is a very powerful tool but it’s not necessarily for everyone.

Like Facebook, there needs to be strategy and purpose behind your Twitter account. If you’re getting a Twitter account because you “need” one it’s probably not going to help you out very much. But if you have a strategy and target goal for your Twitter there’s a good chance you will see results. Twitter, in our opinion, is more of a way to let people into the inner workings of your business than it is a getting new business medium. For example, in May of 2012 Memorial Hermann Hospital in Houston Texas (@houstonhospital) live tweeted during a heart surgery and then followed it up with live tweeting a complete brain surgery, including pictures and video. It’s genius! A hospital is letting outsiders view something in real-time that, until Twitter, only doctors and surgical nurses could view.  These are the kinds of strategies we’re referring to. If you want a Twitter because somebody said you “need” one then it’s not going to get you very far but if you’re willing to put a lot of effort and strategy behind it we think you’ll be surprised by the results.