What to Blog About?

Blogging. It’s something that is mentioned time and time again as being a crucial part of your online marketing, but for many people, the idea of starting a company blog can seem like an overwhelming challenge. Thankfully, getting started isn’t as hard as you might think.

According to one old saying, you should “write what you know.” This is a great place to start with your blogging efforts. After all, with your years of experience working with your company or in a particular industry, you should know quite a bit about your niche—including things that aren’t common knowledge to a lot of people.

Your knowledge isn’t your only resource. You’ve had unique life experiences, many of which can likely tie in with your company’s practices or products. You could even offer a behind-the-scenes look at your company, writing about current projects or things you’re doing to improve your services. Or you could offer your comments on recent developments within your industry.

While taking that first step to sit down and think about blog content can be intimidating, it probably won’t be as hard as you think. As you use your personal knowledge and experiences to brainstorm unique ideas, you’ll soon find yourself able to write engaging posts that appeal to your customers and keep them coming back to your website.