Video & Photography Production | Birdeye

Video & Photography Production

Why is Product Photography Important?

You’ve spent a lot of time and money developing a product that you’re proud of—so shouldn’t your photography show it off? While you might be tempted to scrimp on this part, the simple truth is that more often than not, people shop with their eyes. When they see two similar products, they’ll go with the one that looks best almost every time, regardless of the other information available to them.

So now it’s time to ask yourself: is your product photography doing its job? Or are potential customers passing you over because your product photos were taken from a cell phone? 

Proxy Media

Trying to collaborate on a video project when you aren’t in the same office as the other person can be difficult. After all, video files tend to be pretty large and don’t lend themselves well to a quick transfer over the web. But by using proxy media, this problem has become a thing of the past.

Slow Motion in Application

We’ve all seen those videos that were filmed at an incredibly high frame rate and then slowed down so that a one second clip takes over a minute to watch. The cool videos where you can see a bullet going through an apple or some other high-speed event rendered in a way you could never experience with the naked eye. But have you ever wondered how you could apply that look (or something similar) to your marketing videos?

Gimbal Stabilization

Have you ever wondered how major films are able to achieve that smooth motion look? A shot follows a character down the hall and it feels like you’re walking there too. Of course, if you ever try to shoot a similar scene with a camera in your hands, you’ll likely end up with nothing more than a shaky mess. So how does stabilization work, and how can it affect your video marketing? Let’s take a look.

Raw. Full. Web.

Whenever a client uses our photography services, we provide the final versions of the images in both RAW and JPEG files. Within the JPEG format, we also export a duplicate of each image, one at “full” resolution and one at “Web” resolution. While some may view the reasoning for offering these different file types as self-explanatory, we want each of our clients to know why they’re receiving these files. Here’s why these file types are important:

What is "Film"?

Many people who walk by our office or visit our website ask us what the word “film” entails. In fact, it’s not entirely uncommon for an older person to walk through our doors hoping we can process a roll of camera film they found in a shoebox from 1956. Unfortunately for them, that’s not what we do. At Birdeye, film is an all-encompassing noun that covers a range of multi-faceted services. Here’s a brief look at what film means at Birdeye and how it can help your business:

Give Some Context

When we produce our videos, we often use interviews to capture dialogue in a natural way. To make you more comfortable, we try our best to make these interviews feel more like a conversation — after all, when you’re comfortable in front of the camera, the end result is much better. However, the finished video removes our side of the conversation, meaning that the audience is entirely dependent on your answers to understand your story. 

Value in the Story

People love stories. And so do we! After all, your story is important. It’s what makes your company unique. Where your business has come from, where it currently stands and where it is going are all part of what helps you stand out from your competition in the mind of your target audience.

While written or spoken word is a common form of telling one’s story, when it comes to sharing what makes your business unique, there’s a more engaging and exciting option available: video.

The Value of Video

When it comes to your digital marketing efforts, it can sometimes be difficult to understand just how valuable visual content — especially videos — can be. But videos can actually be one of the most important tools in your digital marketing arsenal. Here’s why.