Website Development | Birdeye

Website Development

The Importance of a Blog on Your Website

We talk about blogging a lot here at Birdeye, and so you might wonder—why is blogging so important in the first place? 

Well, it starts with SEO (search engine optimization). One of the main goals of any website is to get to the top of Google search results so you can get the upper hand on your competition, and blogging plays a key role in accomplishing that.

Take Control of Your Social Media!

Social media plays a big role in almost everyone’s lives these days—so it’s hardly surprising that many businesses have also started using social media as a way to try to reach their customers. But is your company sending the right messages through its social media posts?

Properly maintaining your social media reputation can be tricky, to say the least. But that’s where Birdeye comes in. Our Social Media & Reputation Management service helps you utilize your accounts properly so you can build a positive online image for your brand.

Post Fresh Content on a Regular Basis

SEO is extremely important in building a successful website, and regularly posting new content is one of the best things you can do to improve your SEO ranking. You see, Google, Bing, and other search engines don’t like static, unchanging websites. They want to see that you are consistently adding new content to your site to keep it up-to-date and relevant for anyone who might visit.

4 Tips for Writing Better Blogs For Your Business

You know that blogging is important. But writing quality content isn’t always easy! Thankfully, we’ve narrowed down a few key tips that can help you provide better content for your audience.

1.    Avoid the Sales Pitch

People know when they’re being sold to. And more often than not, they don’t like it. Your blog content should do more than simply tell your customers to buy your products and services. They already get enough of that messaging through other advertising channels—and if that’s all your blog has to say, they won’t ever become loyal readers.

What to Blog About?

Blogging. It’s something that is mentioned time and time again as being a crucial part of your online marketing, but for many people, the idea of starting a company blog can seem like an overwhelming challenge. Thankfully, getting started isn’t as hard as you might think.

Why Go Custom?

These days, it seems that even in niche industries, there are often thousands of companies focused on providing similar services and products. So how can you stand out in a crowded digital marketplace? It’s not enough to simply have a website anymore—the companies that truly stand out are the ones that ditch standard website templates and go the extra mile to provide a functional, visually appealing Web experience. And that is generally the result of custom Web design.


What Makes a Great Logo?

When you think of the great logos in marketing history, there are a few names that generally come to mind. Nike. Apple. Coca-Cola. Wouldn’t it be nice to see your company’s logo added to that list? While you may not achieve international recognition with your logo, there are still a few attributes these logos share that can help you build your brand.



Without a doubt, navigation is one of the most important parts of your website. These days, audiences don’t merely hope that your website will have clean menus and simple navigation—they require it. That’s why we build a sitemap before actual Web development begins—to ensure that website visitors will have no trouble finding the information they need on your site.