REFCOTEC, located in Orrville Ohio, creates custom mold and core coatings for the foundry industry. REFCOTEC has established a reputation for high quality products, service, and support. As an established manufacturer in the industry, REFCOTEC needed an updated internet presence, and they chose us to create a comprehensive website experience.

The Birdeye team worked directly with REFCOTEC to identify the company's competitive advantage and developed channels for illustrating REFCOTEC's separation from the competition. The main priority was to create a professional and simple website design. We used our content management to create a website platform that gives REFCOTEC the ability to make changes to the site in-house. Coupled with our industry-leading phone and email support for all site updates, REFCOTEC now has a site that will be a direct representation of the company in the years to come.

One of the objectives of the website design was to incorporate a new company video that tells the REFCOTEC story. Birdeye wrote the video script and video concept, shot the video footage, and edited and produced the final video. The video is a versatile tool for telling the REFCOTEC story on the site, social media, and email marketing.