When Central Christian Schools approached Birdeye wanting to unify their marketing efforts, we were excited for the opportunity to illustrate and promote what makes Central Christian special. As we collaborated with Central Christian's marketing staff, we placed ourselves in the position of prospective students and parents. The marketing for Central Christian needed to show a direct representation of the school.

We created a marketing guidlines handbook for the Central Christian marketing staff to use when creating marketing materials and any publications to be viewed by the public. We updated the school-wide logo and created a sports-specific logo for the athletic department. Our next step focused on updating the Central Christian quarterly newsletter, as it is a great resource for alumni to stay updated on information with the school. Through this process, we identified photography and video production as a viable marketing channel for Central Christian, and we are currently working on developing film resources for use across the multiple platforns.