According to some reports, the number of mobile web browsers overtook the number of desktop users in 2016. In other words, more people surf the web with their smartphone than with a computer. Because of this, ensuring that your website is mobile-friendly has never been more important.
A mobile-friendly website automatically adapts its layout and presentation depending on the type of device that is accessing the site. It doesn’t matter whether someone is using a tablet, smartphone, or laptop — all users will have text, images, and menu options displayed in a manner that is easy to navigate on their screen.
This provides several important benefits to businesses big and small. No only does this enable customers to find you while on the go, it also ensures that calls to action (such as contact forms or a business phone number) are easy to find.
If your website isn’t mobile friendly, smartphone and tablet users will likely abandon your site entirely, frustrated by tiny text and impossible-to-use navigation icons. This could cause you to miss out on a significant percentage of your potential customers.
If you haven’t already made the switch to a mobile-friendly site, this should immediately become one of your company’s top priorities. By making it easier for all users to find you online, you’ll be better positioned to get the most out of your website.