Essential Tools For Building a Custom Landing Page With Birdeye

Submitted by Birdeye on Wed, 02/20/2019 - 9:00am

Landing pages are an important tool for generating leads and sales for your business — and having an attractive landing page with an easy-to-navigate layout will go a long way in making a good first impression. At Birdeye, our site editor is designed to simplify the landing page design process so you can quickly produce a page that will help you reach new customers.

With the Birdeye site editor, you can build out custom landing pages by ordering different content sections in variations that suit your business goals. Here’s a closer look at some of the editing “blocks” you can use to create a stunning landing page.
 

Text Blocks

Text on a landing page needs to be succinct, informative, and persuasive. With several text block options available, it is easy to find the right blend for your content. For example, the Slideshow Left and Slideshow Right blocks allow you to place a small section of text alongside an image, video, or multimedia slideshow.

When you need to display more text, the Fullscreen Text block provides a full-width section of text. Alternatively, you can use an Accordion block that uses titles and a drop-down display that keeps larger sections of text hidden unless clicked on by an individual user. This allows you to put more information on your landing page without cluttering the design.

Finally, we also have Testimonial blocks for adding client reviews to your page, a crucial element of a persuasive landing page.
 

Media Content

As the old saying goes, “a picture is worth a thousand words” — and that is especially true of landing pages. Our media blocks allow you to add images and videos to enhance the landing page design and share more information.

For images, our site editor provides blocks for image galleries, full-screen images, and full-width image slideshows. The Image Gallery (Advanced) block also allows you to add a title and text description to each image in a gallery.

Video blocks include options for full-width video or a video gallery, while the Audio block lets you add audio content to any page. Our Carousel block allows you to add a carousel display that can support all media types.
 

Files, Links, and Additional Resources

These final blocks help your potential customers take the next desired step, be it signing up for an email list or visiting your digital store. The Links block allows you to add links to internal or external sites. Links can also be implemented as part of our Call-to-Action With Image block or the Full-Screen Banner block, both of which pair the link button with images and persuasive text.

You can also collect user data through the Contact Form & Information block or Webform block. Both blocks allow you to collect names and basic contact information for new leads, while the Contact Information block also provides a space for customers to send an individualized message.

Finally, if you wish to highlight company events, the Views Reference block allows you to reference other events that have been created on your site, keeping landing page visitors better informed of what you have to offer.
 

Conclusion

A quality landing page requires persuasive written content, attractive images, and a way to guide customers into your sales funnel. With the help of our site editor, organizing these components into an attractive layout is easier than ever so you can focus on producing the content that will help you get new customers.