How to Integrate Your Brand Into All Aspects of Your Company

Submitted by Birdeye on Sat, 06/17/2017 - 10:35am

Most companies have logos and brand elements that they include on their building or website—but all too often, they miss other branding and marketing opportunities, simply because they don’t know about them. At Birdeye, we’ve had our fair share of missed opportunities in the past, but we’ve continued learning to ensure that no branding opportunity slips through the cracks.

The thing is, almost everything you do can be branded in some way. With fully integrated branding, we can ensure that everything we produce has a small taste of our company’s unique personality and vision. Every email we send, logo we deliver, and conversation we have is meant to convey the Birdeye brand, through the way it looks, sounds, or even feels!

Branding can extend to the little details in your business—like the Birdeye Pink color that you find in our email signature, or the unique atmosphere you’ll experience when you visit our offices.

Branding is so much more than just a logo. It’s the way you treat your customers. It’s the messages you send on a day to day basis. By experimenting and letting your personality shine through in every brand interactions, you can create experiences that truly connect with your customers, allowing you to create a lasting impression and build a loyal customer base.