Of the many factors that influence your SEO rankings and the overall appeal your site has for potential visitors, few can have a greater impact than a well-maintained blog. Quality content is both informative and entertaining, providing relevant insights that entice readers to keep coming back for more.
How often should you update your blog?
Finding the right balance is crucial for site owners, especially with so many other business-related responsibilities on their plate. Here’s a closer look at how you can turn to blog into a sound part of your marketing with the right publishing schedule.
Post Frequency Matters
High-quality content is what will ultimately keep your readers coming back — as is the promise that new content will continue to arrive on a regular basis. For most industries, it is recommended that you post new articles to your site once or twice a week. For some fast-moving industries, more frequent posting may be necessary to keep up with current news and trends.
This can be even more effective when you have a set weekly publishing calendar, such as posting new blogs every Tuesday and Friday. This consistency will keep your core group of readers coming back for more, while also making it easier for them to share your best content.
With more blogs, you’ll generate more traffic and have more pages on your site that include keywords relevant to your niche. This can lend a big boost to your SEO efforts as more pages on your site are indexed and you provide useful, authoritative content.
Though you should establish a consistent publishing calendar that tries to maximize how much content you produce, you should never sacrifice quality for quantity. Ten well-written articles will do far more for your readership (and site traffic) than 100 low-quality posts ever would.
Getting the Most Out of Your Blogs
Of course, you can’t just post a new blog to your site and hope that readers will magically appear. Building a loyal readership takes time, and while you will eventually be able to enjoy word-of-mouth traffic, you’ll likely need to do a bit of marketing to land your initial readers.
Don’t be afraid to devote some of your social media or email marketing efforts to promote your latest blog post. Giving site visitors the option to subscribe to your blog can also increase readership for future content. You could even consider contributing guest posts to another industry site to gain attention for your own blog.
At the end of the day, however, the best way to “promote” your blog is to create useful, original content that will be truly beneficial to your readers. Try to avoid promotional, sales-like content — there should be plenty of this on the rest of your site. The more helpful and unique your articles, the more likely they are to be shared organically by your readers or linked to by other blog writers.
Getting started with your own consistent blog writing and posting calendar can be a bit intimidating, but it shouldn’t be. As you tap into your team’s industry knowledge and experiences, you can produce valuable content that helps your customers and makes your site that much more engaging and useful.