When it comes to online marketing, few tactics are more important than SEO—and nothing makes a bigger difference for your SEO campaigns than having the right target keywords. Because of this, it is essential that you review your target keywords on a regular basis—in fact, if you’re going about things the right way, you should review your keywords over a three month period.
This may sound like a long time for conducting a review process, but it really isn’t. First, it takes time to gather data about search trends. You need to organize your list of targeted keywords, examining the data for the keywords you are currently using while also evaluating other keyword options.
When you optimize your site for new target keywords (or even if you only make minor adjustments based off your current keyword set), you need to wait before evaluating the data to see how the changes influence your SEO ranking.
The thing is, SEO is a process. While in some cases you could see immediate results, rushing the process could cause you to miss additional insights regarding why a particular change worked or failed. By examining the data over a three-month period, you will gain a clearer picture of what is (or isn’t) working so you can make appropriate adjustments that help your site grow over the long-term.