Reviews play a large role in today’s business world. As consumers, our natural inclination is to look up what others’ experiences have been before we buy a product or use a service. Online reviews have made it easier than ever to get this information, for better or worse.
Reviews for your company can ultimately make all the difference in your ability to attract new customers online. If you have good reviews, people are far more likely to use your service or come to your store. Bad reviews will obviously cause you to miss out on potential customers, but so will not having any reviews at all.
Because of this, generating positive reviews for your company on Google, Facebook, Yelp, and other sites is one of the most important digital marketing tasks.