Most website owners have at least put some effort into improving their SEO. From PPC campaigns to incorporating relevant keywords on their site, these efforts play a vital role in finding new customers online.
But what happens when you get a new site with a different domain address? Or when you’re completely rebranding your company? Thankfully, all your hard work doesn’t have to go to waste. Here are a few things you can do to ensure you keep your hard-earned SEO rankings.
If you are changing the name of your company or getting a more relevant or user-friendly domain name, you should ensure that your old URLs will automatically redirect users to the new site. A 301 redirect makes this a smooth transition for customers, while also helping Google transfer your old page authority to the new site.
Most businesses put listings on Yelp, Facebook, and other sites to further extend their reach. You’ll need to go through each one of these sites and update your information. In addition to updating your URL or company name, this is also a good time to review business descriptions and any other data you’ve submitted to these sites. Making these updates will add further legitimacy to your new domain.
Mention the Rebranding
If you change your company’s name, it can be helpful to briefly mention the rebranding in your new site’s content. This includes mentioning the former name in your company’s about page, or even sprinkling in phrases like “formerly known as _____” when mentioning your brand by name. This will help both customers and Google understand your connection to your former site.