A Mobile-Ready Website Means More Traffic

Submitted by Birdeye on Wed, 07/05/2017 - 10:28am

These days, having a responsive (or mobile-ready) website isn’t just a nice added option. It’s a must-have feature that will naturally drive more customers to your website.

But what is a responsive website? Simply put, responsive website designs scale to all screen sizes. Regardless of whether your site visitors are using a desktop computer, a smartphone, or a tablet, a responsive design will display content in positions that allow for easy viewing and navigation.

Photo galleries are a great example of how this works. With a responsive website, your photo gallery might display six images on the screen when using a desktop computer. Of course, on a cell phone, those six images would appear quite small and cramped. The responsive design therefore adjusts the display so that only one or two images are shown at a time.

Improving the user experience isn’t the only way a mobile-ready website can increase your traffic. Google and other search engines have now implemented ranking algorithms that prioritize responsive websites in mobile searches. If you use a mobile-ready design, your website could rise significantly in mobile search results, bringing you even more new traffic.

Understanding how to implement a responsive website can be tricky. But that’s where Birdeye comes in. We’ve been creating responsive websites since they were first introduced, and now, all of our websites are mobile-friendly. By letting us help you update your website, you’ll get more traffic from mobile users than ever before.