With over 65 million business professionals from around the world using LinkedIn, you’ve probably heard of this unique social media platform before. You might even have a profile yourself! While many individuals view LinkedIn as a way of promoting their own career growth, this social media platform also provides some great opportunities for B2B marketers.
A look at the numbers quickly reveals why this is the case. Nearly 50% of LinkedIn members have some form of decision-making authority within their company. As such, the messages and interactions they are exposed to while using this platform could very well help your company find new clients.
Of course, this doesn’t mean you should try to blast LinkedIn users with spammy, overly promotional messages. Other techniques will illustrate your professionalism and demonstrate the value your company can provide.
One of the simplest things you can do is post regular status updates from your business. Share content from your company’s blog, or news articles that mention your brand in a positive light.
In addition to sharing this content via status updates, another great way to earn some traction for your brand is to actively participate in industry groups where you can join discussions and offer your personal input. By demonstrating your industry knowledge and desire to help others, other LinkedIn users will be more responsive when you share a link to one of your blog posts during a discussion or as part of a status update.
By forming meaningful connections with others on LinkedIn, you can better position yourself as an industry expert and improve your B2B marketing results.