When Interview Style Voiceovers Go Wrong

Submitted by Birdeye on Fri, 04/28/2017 - 11:00am

Interview-style voiceovers are great for many types of videos. For example, this type of voiceover is perfect for documentary style shots or behind-the-scenes looks at your company. But just because an “interview style” voiceover is great for some projects doesn’t mean it’s the right fit for everything.

The thing is, an interview-style voiceover probably isn’t going to be your best option for most of your marketing videos—those projects where you’re making a direct appeal to your customers and trying to sell what makes your product or service so great.

Creating a quality video is one of the most difficult things to do in marketing, and unfortunately, far too many companies undermine themselves by creating videos where the voiceover style doesn’t match the message.

When your video’s voiceover content isn’t on-point or on-message, you’ll probably struggle to reach your marketing goals.

So how do you avoid this video marketing pitfall? At Birdeye, what we’ve learned is that you need to write your script, identify the visuals that need to be shot, and only then identify if certain lines should be delivered by an actor or actress who appears on camera. Most of the time, you won’t need to use these interview-style voiceovers at all.

At the end of the day, your message should dictate the style of your video voiceovers—not the other way around. By sticking to this principle, your video marketing will be that much more effective.