One of the most commonly overlooked and misunderstood elements of design, white space is also one of the most important factors in crafting a visually appealing, easy-to-navigate website. And in a day when more and more users primarily access the internet through their smart phones, white space has become more important than ever.
Using white space isn’t just easy on the eyes—it’s also key to helping your audience hone in on the most important content on your page without getting overwhelmed by too much information. Think of how you use a smartphone. You don’t expect to find all the information on your screen at the same time—you scroll through the content gradually as your eyes are drawn towards images and large text. If you were to encounter a massive block of small, hard-to-read text, however, you would likely tap away entirely.
Similarly, you don’t need to try to cram everything “above the fold” of your Web content. By using white space, your website becomes significantly easier to navigate, while giving your company a well-organized appearance that reflects well on your brand as a whole. In fact, white space actually gives you greater control over what your site visitors look at when they visit your page. By surrounding important images or blocks of text with white space, you can ensure that a visitor’s eyes will be automatically drawn to the information you want them to see.
When white space is properly used, it creates a harmonious, balanced web design that clearly brands your company as professional and user-friendly. You can avoid the perils of overwhelming your site visitors and ensure better results from your digital marketing efforts.