Writing Effective Social Media Posts

Submitted by Birdeye on Sat, 04/01/2017 - 11:02am

From Facebook and Twitter to Instagram and Pinterest, social media platforms have quickly become a part of everyday life. And while many businesses have dipped their toes into the social media world, not everyone has managed to do it effectively. Here’s how you can get more out of your social media efforts.

To write social media posts that actually have an impact on your target audience, it helps to first have a full understanding of who your audience is. The better you understand your audience demographics and interests, the easier it will be to write in a voice that appeals to them.

Regardless of the voice you adopt for your social media posts, there are a few common practices that can make a difference for your brand. For example, you could try asking a question to promote additional audience engagement, or you could showcase your expertise with a quick tip or piece of info about your industry or products.

For best social media results, always include an image with your posts—high-quality images are one of the best methods of drawing in user interest and generating likes, comments, and shares. Finally, be sure to include a call to action that links to your website or motivates your audience to take another important action. The minute you’re able to move users from a social media platform to your website, you’re well on the path to success!