Writing the Proper Website Content

Submitted by Birdeye on Wed, 08/23/2017 - 10:14am

When it comes time to add text content to your new website, it can often feel difficult to put your thoughts into writing. There is so much that your business has to offer, and so much that you need to communicate to your customers. All of this can make articulating your thoughts in writing an overwhelming and time-consuming process.

But writing doesn’t have to be as hard as you might think! Start by focusing on your target audience—your ideal customer. What will they be looking for when they visit your site? What do they need to know? Use this information to create a small list of the points that you’ll need to communicate.

Once you’ve made a bulleted list of the information your site needs, you should then turn these bullet points into actual sentences and paragraphs. Just remember to keep it short! Most people who read online will skim the content, rather than reading it word for word. Big blocks of text could scare away some of your readers.

Provide the most important information as succinctly as possible. If they want to learn more, encourage them to contact you directly—this can lead to great sales opportunities. You should also incorporate relevant keywords and phrases throughout your site content, as this will help you rank higher in Google and other search engines.

If you still don’t feel confident writing your website content, we’d be happy to help you out! With just a few bullet points on what you wish to communicate to your customers, we’ll be able to create engaging, easy-to-read content that is also optimized for SEO so you can get better results from your website.