Having a user-friendly website is often a mystery to business owners. They often “think” their website is user friendly. Below are 10 factors to consider when evaluating your website for its user friendliness. 

Is your website accessible to readers of all abilities? Oftentimes there are folks who need the information on your website but can not access it. For this reason, your website needs to be adaptable for the elderly, folks with vision impairments, and those with other disabilities. Some may even use screen readers. Having your website designed for such users increases your user friendliness.

Is your website easy to scan for information? Most internet users are not interested in reading every word on your website. They, instead, scan through the information to see if what they’re looking for is available there. Making sure your information is relatable and easy to find with lists, proper headlines and eye catching material makes your website more user friendly. 

Does your website function in all browsers? People will choose a variety of browsers for their time on the internet. Your website must look professional, and function correctly in the various browsers that people will use. 

Is your website compatible with mobile devices? Your website should be designed for mobile devices since that will drive additional traffic to your site. This factor will increase your user friendliness as a growing number of customers are using the internet on mobile devices. 

Customers want a website that loads quickly. You may miss out on new customers if your website is not loading quickly enough. Loading within 4-6 seconds will increase your user friendliness as well as your search engine ranking. 

Your website needs to be easy to navigate and well planned. The content within the site should be carefully planned to make it easy for customers to get the information they’re looking for quickly. Birdeye is the digital architect that can professionally place sections, content, as well as images, on your website for optimal navigation.

What if there is an error message? Your website should be able to efficiently handle error messages. Customers will go elsewhere if a website has a bug or displays error messages frequently.

Your website needs contrasting colors. Your site should have the proper use of contrasting color to make the pages visually pleasing. User friendliness will be more positive if your customers are able to read your site comfortably. 

Easy Forms are essential to a user friendly website. These forms allow the business and the customer to make connections in an effort to increase conversions. The forms should be kept simple and completion should be defined. 

Websites should have valid markup and clean code. Having your code clean and optimized is essential for the maintenance and readability of your site. 

At Birdeye, we are professionals who work together to provide you with services that will make your website stand out. It is our goal to see your business thrive in the digital world. Give us a call today and let us optimize your website for success.