When the time comes to redesign your website, it can be easy to get caught up in the visual elements of the work. After all, you want your site to look good when potential customers come to visit!

However, your site’s written content should get just as much attention during the redesign process. Your visuals may catch someone’s attention, but your written content is what will persuade them to become a paying customer.

So how do you integrate written content as part of your redesign? Start by auditing everything that is on your current site (even your contact page). Importing your current content into a spreadsheet will make it much easier to get a comprehensive overview of what is currently on your site.

Next, go through all of this content to determine which pages are already in good shape, which need a few edits, and which need the most help. Take keyword usage and other SEO practices into consideration, as well as the interests and needs of your target audience to help you decide what changes to make. You may find that some content can be deleted entirely, or that you need to write brand new content.

Once you’ve determined what you need to do to improve your written content, approach the work the same as you would any other project: determine which tasks should take top priority, set deadlines, and get to work!

To ensure you get high-quality results, it may be helpful to hire a third party to rewrite your current content. However, by making your written content a top priority now, you can ensure that you’ll get the desired results when you launch your redesigned website.